“We just don’t have the molecules to recreate the smell of new life,” she said.īecause her nose is so trained, Goldworm said she smells things in different dimensions - she senses the color of the odor, the shape, the temperature, and the weight.
METAPHOR FOR AUTUMN TREES PROFESSIONAL
As a professional “nose” or scent designer, she said, people often ask her to recreate the scent of babies and puppies. They’re more associated with activities that take place in autumn, Dalton said - like hayrides or baking pies.ĭawn Goldworm is the co-founder and creative director of 12.29, a company that designs fragrances for clients such as Lady Gaga and brands including Nike, as well as a Christmas scent for Harrods department store. Many of the “fall” scents that appear in fragrant products or envelop customers as they walk into stores aren’t related to the stunning foliage colors at all. And that can be very evocative for us because it’s become associated with a period of time that is a somewhat pleasant transition for most people.” “As they change from when the leaves were green, and now they’re changing color, they’re also changing the kinds of odors that they give off. “The smell of fall represents a lot of decomposition as plants decay,” said Pamela Dalton, a cognitive psychologist at the Monell Chemical Senses Center in Philadelphia who studies how people react to and perceive odors in the environment around them. The memories we associate with the change of seasons are what make it pleasurable, even when many of us are allergic to moldy leaves and burning wood. That brisk, crisp, slightly sharp smell we associate with autumn is actually the smell of leaves, trees, and plants dying and rotting. Witness Bonfire perfume, pumpkin spice laundry soap, and autumn leaves soaps, candles, and sachets galore.īut it’s the remembering part of that equation that explains the appeal, researchers say.
There’s something about the scent of fall that people clearly want to capture and remember.
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